Solace Counseling Services of Indiana and Ohio is a private marriage and family practice that helps clients see how family relationships influence each client’s mental health, both positively and negatively, and how spiritual beliefs can aid in the healing process.
Logo design
The company engaged us to help determine a practice name, create a logo, devise a brand strategy and create collateral. For the logo symbol, we constructed a Celtic knot, symbolizing faith and unity. The tree shape represents family, with interconnected members influencing each other.
Website refresh
After the practice expanded into a second state, we redesigned the website with new copy, visuals and tagline, Discover the full and happy life you deserve.
The reimagined space delves into the transformative power of therapy, with warm, inviting visuals that showcase diverse people at various stages in the therapy process – recognizing the need for services, engaging in online and face-to-face sessions, and experiencing the benefits of therapy.
Updated copy is designed to make an emotional connection to readers while also being optimized for SEO. Pages are organized around niche services – a best practice in private practice marketing for more competitive areas. Call-to-action buttons are now on every page to help convert browsers to clients.
Hydrangea Studio 