I didn’t think I needed a Roomba until I spent three hours one afternoon meticulously vacuuming every floor of my house, throwing out my back as a result of my productivity.
Likewise, I didn’t think I needed AI productivity tools until I had too many overlapping deadlines and not enough time to accomplish my administrative tasks. Suddenly, my fear of turning over my work to a robot turned to relief when I realized how AI tools could free up my time for higher-order thinking, creativity and strategy.
Why it matters
As a marketing professional, you know that creating high-quality, impactful content and managing campaigns can be time-consuming and challenging. By using the power of advanced software, you can work faster, more efficiently and with greater accuracy.
Think of these digital assistants as your own expanded marketing team. They can help you with everything from catching mistakes in grammar, spelling and punctuation to capturing meeting notes, scheduling appointments and suggesting optimal times to post on social media.
Popular tools to check out
Here are a few popular automated and AI-driven options to consider:
Calendly: A scheduling automation tool that streamlines the process of booking meetings, Calendly relies on sophisticated logic and integrations to connect to your calendar, understand your availability and send automated reminders.
Fireflies: This note-taking tool can record and transcribe meetings, making it easier to review discussions and capture key information without having to manually jot everything down. Bonus: The app makes a to-do list, sorted by each person responsible, for all tasks discussed.
Grammarly: By identifying grammatical mistakes and suggesting corrections, Grammarly helps to ensure that your writing is error-free. Other features include a plagiarism checker and style guide.
Hemingway Editor: By identifying and highlighting complex sentences, passive voice and adverbs, Hemingway helps you write clear and concise prose. It’s a good option if you want to make your writing less wordy and more readable.
Sprout Social: A robust social media scheduling platform, Sprout Social has AI-powered features including optimal send times. The app analyzes your audience’s engagement patterns and historical data to recommend the best times to post your content for maximum reach and engagement. This takes the guesswork out of scheduling.
Writerly: To help writers improve their craft, Writerly provides feedback on grammar, style and clarity. If you’re wanting to more efficiently polish your prose, Writerly could be a good option for you.
Digging deeper
From automating administrative tasks like scheduling and note-taking to intelligently optimizing your social media presence, AI-driven tools empower you to achieve more.
As you free up valuable mental space, you’ll be able to channel more of your energy into the truly strategic and creative aspects of marketing, ultimately leading to more impactful campaigns and better results.
Featured image above: Photo by Carl Heyerdahl on Unsplash
Hydrangea Studio 